Hi! I'm Terika
I'm a Principal UX Researcher.
Since my start in 2008, I’ve done all sorts of projects with all sorts of businesses (i.e., telco, government, charity, financial sector, medical devices, video games, etc.). Check out my C.V. and few examples of projects I've done.
With all that experience, I've developed the following approach:
Figure out what the *real* objective is. What's the actual purpose of this research?
Use the most appropriate methods to figure out the answer. As I was trained in research psychology and Social Neuroscience, I freely implement both quantitative and qualitative methods.
Ensure that the results get implemented. It’s not enough for me to just deliver a shiny report, I need to ensure that steps are taken to implement the findings.
Projects
EE's Digital IA Overhaul
Methods: Card sort, Tree test, First-click test, Usability test, Analytics, Surveys, Stakeholder Interviews
EE knew that customers couldn't find things on their site, but they didn't know how to fix it. My role was to:
- Identify what was wrong and create a new information architecture and site navigation pattern to fix it.
- Communicate the new structure amd navigation to teams across the business and get board-level buy-in.
- Help implement the vision of the business without sacrificing customer experience.
A robust set of mixed methodologies helped craft a stream-lined information architecture that serves both customers and the business. A compelling narrative backed up by numbers helped ensure that it actually would be implemented.
Maturing Barclays UX Research Team
Hiring, Training, Upskilling, and Leading group of UX Researchers; Expanding influence of the team within the business
With a wide range of design teams and fast paced projects, Barclays needed a User Research team that could keep up with demand. I was responsible for hiring, training, deploying, and developing the UR team. I assigned projects and fill gaps where needed. I developed lesson plans for basic (i.e., usability studies) and more complex or rare methodologies (e.g., diary studies and card sorts) and feedback structures, helped to hone the skills of all the researchers, and kept morale up in the face of sometimes daunting loads of work.
Top tip: When interviewing a more seasoned researcher or contractor, ask the question "What do you differently now than you did when you started?"
Bring Cancer Concept to Life
Interviews, Play Sessions, Video Game analysis for Teens with Cancer
While at HopeLab, I worked on a video game designed to change teen's relationship with chemotherapy and the treatments surrounding cancer. Instead of seeing the medicines as making them feel sick, the game was designed to make them feel like the medicines were tools to help them fight cancer.
My role was to recruit, interview, analyse, and report back findings about how teens related to cancer, how they reacted to the video game. We used that information to develop a second version.
My proudest project. Please ask me about this one. :)
And more!
Here's a few other projects I've done:
International Benchmarking Study for Christie's
Introducing UX to an HMRC department
Developing a tool to make in-house buyer's job *significantly* easier - Grainger
Creating personas for a non-profit organization, Rotary Club
Preparing medical devices for FDA Approval at User Centric
Improving processes to increase participant engagement by 150% at Grainger
Lots more, just ask!
